The Indian Premier League 2023 is breaking all the records in terms of viewership.
IPL 2023 is being shown for free online in India by Mukesh Ambani’s JioCinema, after securing the deal for $2.7 billion, which has resulted in an astronomical rise in viewership. The corresponding numbers on the TV front are equally encouraging. According to Disney Star, IPL 2023 witnessed a cumulative reach of 300 million viewers for the first 10 matches.
Peak Viewership on Jio Cinema in IPL 2023:
The peak viewership on Jio Cinema was about 2.2 Cr, which was achieved when Dhoni was batting against Rajasthan Royals and five runs were needed off the last ball. However, it has been matched in the match between Royal Challengers Bangalore and Chennai Super Kings.
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Highest peak viewership on JioCinema in IPL 2023:
RCB vs CSK – 2.4 Cr
CSK vs RR – 2.2 Cr
RCB vs LSG – 1.8 Cr
MI vs DC – 1.7 Cr
CSK vs LSG – 1.7 Cr
CSK vs GT – 1.6 Cr
It’s evident from the list that CSK has been one of the major reasons for the astonishing rise in viewership, with IPL 2023 being the last season of MS Dhoni as a player being the reason.