Adidas is very close to getting apparel sponsorship rights for the Indian cricket team. The deal is expected to begin from June this year and will last till March 2028.
The rights currently are with Kewal Kiran Clothing Limited (KKCL), the parent brand of the company of Killer Jeans.
The previous sponsor, Mobile Premier League (MPL), signed a three-year agreement from November 2020 to December 2023 but didn’t complete the tenure. Prior to MPL coming on board, Nike had a five-year deal with BCCI from 2016 to 2020.
After Nike, BCCI failed to attract a top sports apparel brand as their stakeholder. With Adidas now close to coming on board, the proverbial chip will soon be “back on the shoulder.”
Here’s how the Indian Cricket Team fans reacted on Twitter: