The Board of Control for Cricket in India (BCCI) has officially announced Campa and Atomberg Technologies as the esteemed partners for the upcoming BCCI Domestic and International Season spanning from 2024 to 2026. This strategic partnership aims to elevate the cricketing experience for fans across the nation, blending the thrill of the sport with cutting-edge technology and innovative products.
Campa, a distinguished brand under the Reliance Consumer Products umbrella, is set to leverage this partnership to introduce a captivating range of products. As an official partner, Campa aims to enhance the in-stadium experience, providing cricket enthusiasts with a contemporary and engaging atmosphere.
On the other hand, Atomberg Technologies, recognized as one of India’s fastest-growing consumer appliance brands, specializing in smart fans, has extended its footprint into smart locks and other home appliances. The partnership aligns seamlessly with Atomberg’s commitment to innovation and sustainability, reflecting the brand’s ethos in creating smart and energy-efficient solutions.
Mr. Roger Binny, President of BCCI, expressed delight, stating, “We are delighted to welcome Campa and Atomberg Technologies as our esteemed partners for the India Home Cricket Season 2024-26. Their commitment to excellence mirrors our own, and together, we look forward to creating an unparalleled cricketing experience for fans across the nation.”
Mr. Jay Shah, Honorary Secretary of BCCI, conveyed enthusiasm, saying, “We are thrilled to welcome Campa and Atomberg Technologies as our Official Partners for the 2024-26 home season. These partnerships not only strengthen our commitment to providing the best for our fans but also align with our values of excellence and sustainability.”
Mr. Rajeev Shukla, BCCI Vice-president, emphasized the unique strengths that Campa and Atomberg Technologies bring to the cricketing ecosystem. Their role as official partners is seen as a testament to the growing appeal of Indian cricket, fostering a collaborative effort for the benefit of the sport and its passionate fanbase.
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— BCCI (@BCCI) January 9, 2024
BCCI announces Campa and Atomberg Technologies as official partners for India Home Cricket Season 2024-26.
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Mr. Ashish Shelar, BCCI Treasurer, highlighted that the addition of Campa and Atomberg Technologies as official partners goes beyond mere sponsorship. It is a commitment to creating meaningful and lasting connections with fans and partners alike, enriching the cricketing landscape with value-driven collaborations.
Mr. Devajit Saikia, BCCI Joint Secretary, conveyed excitement about the collaboration, stating, “We are thrilled to have Campa and Atomberg Technologies on board. The synergy between their brands and the operational aspects of our events promises to elevate the overall experience for players and fans alike.”
Reliance Consumer Products Limited (RCPL) expressed their delight in becoming the official partner of BCCI, seeing it as an opportunity to connect with a billion Indian fans and cricket lovers worldwide. Campa, being an iconic heritage homegrown beverage brand, aims to push the boundaries of cricket fandom and bring an authentic Indian taste to cricket enthusiasts.
Mr. Arindam Paul, Founding Member and Chief Business Officer, Atomberg Technologies, emphasized the unparalleled reach and credibility that an association with cricket brings to brands. He expressed optimism about this official partnership being a strategic step to build brand awareness and love for Atomberg.
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BCCI is confident that the collaboration with Campa and Atomberg Technologies will significantly enhance the home cricket season, promising a memorable and enjoyable experience for cricket fans nationwide. The partnerships are anticipated to be mutually beneficial, offering immersive activations, engaging content, and enriching stadium experiences for Indian Cricket, the brands, and the fans alike.