The Indian cricket team has found a new gear sponsor for their upcoming challenges, and it comes in the form of renowned German sporting goods giant Adidas. BCCI Secretary Jay Shah revealed the exciting news, marking a significant development for the team’s apparel.
Adidas has stepped in to replace Killer, effectively ending the Board of Control for Cricket in India’s quest for a fresh uniform sponsor. The deal signifies a shift in the team’s sporting identity and sets the stage for a new era in Indian cricket.
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Previously, Kewal Kiran Clothing Ltd, the maker of Killer Jeans, had served as the interim sponsor after Mobile Premier League Sports (MPL Sports) departed from the arrangement midway. However, Killer Jeans’ sponsorship will come to a close on May 31, paving the way for the Adidas partnership to take effect.
Jay Shah took to Twitter to share the momentous news with fans and cricket enthusiasts alike. He expressed his delight in announcing the association between the BCCI and Adidas, emphasizing their shared commitment to the growth and development of the game. Welcoming Adidas as a kit sponsor, Jay Shah highlighted the global sportswear brand’s prominence in the industry.
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As the Indian cricket team gears up for the World Test Championship final, the introduction of the new Adidas kits will undoubtedly add an extra layer of excitement and anticipation to the highly anticipated match. Fans can look forward to witnessing the team donning the fresh attire as they battle it out on the field.
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Moreover, with the ICC One-Day International World Cup scheduled to take place in India from October to November this year, it is likely that the Indian team will showcase their brand-new ODI kit, further amplifying their presence on the global cricket stage.
While the search continues for a new principal sponsor, with rumors of Byju potentially ending their deal ahead of the November 2023 deadline, the focus remains on the imminent World Test Championship final and the upcoming Cricket World Cup. The Indian cricket team will undoubtedly bring their A-game, donning the iconic Adidas kits, as they aim for glory in these prestigious tournaments.