In a strategic move aimed at competing with the growing popularity of JioCinema, Disney+ Hotstar recently made an exciting announcement. It was revealed on Friday that Disney+ Hotstar intends to offer free access to the highly anticipated Asia Cup and ICC Men’s Cricket World Cup tournaments for all users accessing their mobile application.
This bold decision is expected to not only attract a larger user base but also provide an opportunity for cricket enthusiasts to enjoy these prestigious tournaments without any additional cost. By providing free-to-view access, Disney+ Hotstar aims to position itself as a leading platform for sports content, especially in the context of the highly acclaimed Asia Cup and ICC Men’s Cricket World Cup.
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This move reflects the company’s commitment to engaging with a wider audience and capitalizing on the growing demand for cricket content in the region. As mobile phone usage continues to rise, Disney+ Hotstar’s decision to make these tournaments accessible for free on their application is likely to be well-received and could potentially disrupt the market dynamics by posing a strong challenge to its competitors, including Mukesh Ambani’s JioCinema.