The International Cricket Council (ICC) has unveiled a significant alliance with Mastercard, designating the financial giant as a Global Partner for the highly anticipated ICC Men’s Cricket World Cup 2023. Taking place in India from October 5 to November 19, 2023, this premier tournament is set to enrapture cricket enthusiasts globally.
Renowned for its involvement in sports sponsorships, Mastercard is poised to expand its legacy by curating exclusive experiences for its cardholders and customers. The partnership is set to provide unmatched opportunities encompassing various benefits. From an exclusive 24-hour pre-sale window to unprecedented access on match days, Mastercard aims to enhance the cricketing experience for its patrons.
An integral facet of this collaboration is the opportunity for Mastercard cardholders to engage with cricket legends, a venture bound to ignite the passion of ardent fans. Adding to the allure, the Men’s Cricket World Cup trophy will be within arm’s reach for these devoted supporters.
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For cardholders aged 12 to 18, Mastercard is introducing a captivating flagbearer program, offering the younger generation a unique chance to be part of this prestigious event.
Mastercard’s association with the ICC underscores the brand’s commitment to cricket, as evidenced by its expansive international sports sponsorship portfolio, which includes esteemed names like the UEFA Champions League and the PGA Tour.
Geoff Allardice, ICC Chief Executive, expressed his delight about the partnership, affirming that it would enrich the cricket experience for aficionados around the world. The ICC’s collaboration with Mastercard underscores the tournament’s dedication to creating unforgettable moments for cricket enthusiasts worldwide.
Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, conveyed his enthusiasm about this venture. He acknowledged cricket’s immense following, particularly in India and South Asia, and asserted that the collaboration would grant fans unprecedented access to the sport they hold dear.