On Wednesday, September 20, the Board of Control for Cricket in India (BCCI) revealed SBI Life as the Official Partner for the 2023-26 cricket season, encompassing both domestic and international cricket.
SBI Life Insurance Company Limited, an Indian life insurance firm established in March 2001, initially started as a joint venture between the State Bank of India (SBI) and the French financial institution BNP Paribas Cardif. Currently, SBI holds a majority stake of 55.50% in the company.
This three-year partnership agreement between SBI Life and the Board of Control for Cricket in India (BCCI) will commence with the upcoming three-match ODI series between India and Australia, leading up to the ICC Men’s Cricket World Cup 2023.
Following Team India’s victory in the Asia Cup 2023, their next challenge awaits against Australia. The ODI series will commence on September 22 at the Punjab Cricket Association IS Bindra Stadium in Mohali, Chandigarh, followed by the second ODI at the Holkar Cricket Stadium in Indore on September 24. The series will conclude with the third and final match at the Saurashtra Cricket Association Stadium in Rajkot on September 27.
BCCI President Roger Binny expressed his excitement about the partnership, saying, “We are thrilled to announce our partnership with SBI Life as the official partner of BCCI for both domestic and international cricket. SBI Life has been one of the torchbearers in the insurance sector, and we are looking to build a solid partnership to take Indian cricket forward.”
Also Read: Why Pakistan Might Not Reach the Knockouts in World Cup 2023Jay Shah, the BCCI secretary, welcomed the three-year collaboration with SBI Life, especially ahead of the World Cup taking place in India. He stated, “We are delighted to welcome SBI Life on board as an Official Partner for BCCI’s Domestic and International Season for the course of the next three years, ahead of the prestigious ICC Men’s Cricket World Cup 2023. SBI Life’s commitment to excellence aligns perfectly with BCCI’s vision for cricket. This collaboration reflects our commitment to promoting and supporting the sport of cricket at all levels. We look forward to a fruitful partnership that will enhance the cricketing experience for fans and players alike.”
Ravindra Sharma, Chief of Brand, Corporate Communication, and CSR at SBI Life Insurance, also commented on the partnership, expressing enthusiasm for the association between SBI Life and BCCI. Sharma remarked, “As a brand driven to make a meaningful connection with the consumer, SBI Life’s association as the official partner of BCCI with its undisputed reach and impeccable credibility is a marketer’s delight. We look forward to leveraging SBI Life’s association with BCCI to establish a deeper connect with the consumer and impress upon the need for insurance as an enabler for individuals to pursue their dreams. We sincerely hope the visibility offered by the sport will go a long way in spreading awareness about the importance of insurance and furthering the national agenda of ‘Insurance for all’ by 2047.”
