The third edition of the Legends League Cricket (LLC) is all set to start in Qatar from March 10. After two successful editions, in Oman and India, the second-most followed cricket league in the world after the Indian Premier League (IPL), has once again assembled one of the biggest players of the sport for new season slated to held at the Asia Town Cricket Stadium in Doha.
In an exclusive interaction with Hindustan Times Digital, LLC co-founder and CEO, Raman Raheja was asked if there is any update on the expansion of the league in future.
To this, Raman Raheja replied, “In terms of the franchise model, we will add two more teams. We are also looking to create more events, maybe not like the franchise model which is kind of a three-weeks event, but more on the grounds of bilateral series comprising these legends. For that, the player pool needs to be really good. My future plan is to position this as a second innings for players. And I would love to have MS Dhoni come and play sometime. Or may, all we know, five years later we have a Kohli vs Rohit take place.”
A BARC report claimed that the viewership of LLC is only behind IPL. When the CEO was asked about this, he replied, “It was just out of a report issued by BARC. There are multiple T20 leagues around the world which includes the PSL, BBL. The biggest market for all these is India and that is what we are trying to position. I don’t want any comparisons with IPL, but having said that there is nobody else between IPL and the other T20 leagues in the world except us. The gap is big between us and the IPL. It was not a fluke for us. Some of the new leagues who have spent millions on marketing, haven’t been able to break that. I’m sure this new season would definitely take us to new levels.”
