The highly anticipated clash between India and Australia in the World Test Championship final has achieved a remarkable feat, emerging as the most watched Test match ever, according to Star Sports, the official broadcaster of ICC events.
With ratings soaring 32% higher than the previous ICC WTC Final in 2021 between India and New Zealand, the India vs Australia encounter captured the attention of cricket fans worldwide.
Star Sports recorded a staggering 14.4 billion minutes of watch time, surpassing the billion minutes mark previously set by the New Zealand vs India edition of the World Test Championship final, along with other historic Test matches in the annals of cricket.
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A Star Sports spokesperson expressed their pride in achieving yet another significant milestone in cricket viewership with the ICC World Test Championship Final ’23. The overwhelming response from fans serves as a testament to their relentless efforts to make cricket more accessible and foster a deeper passion for the game.
The spokesperson attributed this success to Star Sports’ exceptional marketing campaigns, unparalleled coverage standards, and groundbreaking programming, which exemplify their unwavering commitment to serving sports fans across the nation. This record-breaking viewership reaffirms their belief in the tremendous growth potential of sports and marquee sporting events on television.
In the thrilling final, Australia emerged victorious by defeating India by 209 runs, claiming their first-ever World Test Championship trophy. The match showcased the true spirit of Test cricket, captivating audiences and further solidifying its status as a timeless and beloved format of the game.
